Final post: Evaluation and reflection

Evaluative statement (Using three examples from my Online Learning Journal)


Library 2.0 and participatory library services

Librarian 2.0


This blog entry contains a description of the skills needed for an information professional to become successful in a Web 2.0 environment. In my opinion, this entry about Librarian 2.o is one of the strongest entries in my Online Learning Journal (OLJ). I was able to synthesise my readings to form what I believe to be a clear, succinct description of these desirable skills and attributes.

Although this entry became my favourite, I would make changes if I were to write it again. The first point and the last, The flexibility to keep up with emerging technology” and “The confidence to try new things” are very similar and could, I think, be merged in to one point. As this would leave me with four points, I would have the opportunity to add another skill: The ability to learn collaboratively. In order for a library to successfully adopt Web 2.0 technology, staff must be willing and able to pool their knowledge. In order for the information professional to meet the needs of users they must learn the ways in which users are seeking out information, and how users feel the library can support them. This “give and take” approach to learning is essential for Library 2.0 to be successful.

In my opinion, this OLJ entry best demonstrates the understanding I have gained about the theory and successful practice of Library 2.0 principles.

Making Web 2.0 work for your organisation

Examples of Web 2.0 working for libraries & info agencies


In this blog entry, I compared the practices of three libraries that are using social media. I then used this comparison to compile a list of the positive ways in which social media can impact on a library’s ability to provide quality service. In choosing three very large libraries – Ones which I presumed would have greater staff time and resources to commit to social media strategies – I ensured that there were many tools to examine and compare. However, I believe that due to the similarities between the three libraries, their social media presence was somewhat homogeneous.

My OLJ entry would have benefitted from the comparison of libraries that served a broader range of user groups: For example, a comparison between State, academic and school libraries. This would have allowed me to show that libraries are using the same social networking tools in different ways according to the age, academic level and interests of their user groups.

In this entry, I demonstrated my knowledge of the different social networking technologies used by libraries, and the ways in which information professions are able to employ these tools to meet the needs of their users. In addition to identifying different social media tools (Such as Facebook, Twitter and Pinterest), I was able to identify the ways in which they are being used to support essential library services.

Social networking and information policy

Social media/networking policies for organisations


In this OLJ entry, I developed a list of five key points which I would use to advise a Social Media Working Party. When writing this list, I wanted to cover Fair Use and Copyright; ethical concerns such as organisational and user privacy; and the protection of the organisation’s reputation. I also made sure to address the need for a flexible policy that is able to reflect new trends in technology, and one that allows employees to be responsible for their decisions when using social media.

I chose to consider this question from the point of view of a Social Media Working Party that is drafting a policy for employee’s use of social media. Through my work as a Library Technician, I feel that I have become familiar with guidelines around patron codes of conduct when using library computers, and so I felt that this option would present me with a greater challenge.

Covering each point that I wanted to make within the word limit was quite difficult; I feel that my explanations suffered as I tried to make them as succinct as possible. Other concerns I would have liked to have addressed include inappropriate language and content, and the use of work social media profiles to express personal opinions.

However, I believe that in the OLJ entry, I was able to demonstrate my understanding of and commitment to relevant values in the information profession.

Reflection: My development as a social networker, and implications for my future as an information professional

Before participating in this unit, I had very limited knowledge of social media, the many ways in which it is used, and the impact it has upon our society. Prior to this study, I had a personal Facebook account and had used Twitter for a short time. Because of the frequency with which I check my Facebook, I believed that I already had a very thorough understanding of social networking sites, and was overwhelmed to discover how much I had to learn.

One of the biggest changes that I have noticed in myself is an enthusiasm for exploring new tools. Whereas before I was not aware how much was available, I am now aware of so many different ways in which social media can be used in libraries. This awareness has caused me to become more curious: To be always looking for new tools, apps and widgets that I can explore and use in my library. Additionally, I have begun to explore social networking sites that I can use in my personal time, recently signing up to Instagram and Tumblr. I believe this change in attitude will have professional benefits as I become a more innovative and dynamic staff member.

In addition to discovering new types of social media, this unit caused me to view it in different ways. Previously, I saw social networking as a ‘toy’: A way in which to fill time and see what was happening in the lives of my friends. While undertaking this unit, however, I discovered that social media and Web 2.0 technologies have come to play a vital role in our lives. It was surprising to find that social media and Web 2.0 play a role in politics (xplanevisualthinking, 2009); activism (Kagan, 2010); identity formation (Mallan & Giardina, 2009) and  in learning (Jenkins, Clinton, Purushotma, Robison & Weigel, 2006). This discovery has led me to think of social media not as a toy or game, but as a valuable new part of the way our society functions.

Participation in this unit has made me look critically at the way in which social media is handled in the library I work for. Our current method of implementing new social media is very haphazard; as a result, our attempts to engage with our users in this has had very limited success. As I learned about social media strategy, I was able to recognise the errors in our library’s approach to social media: For example, our tendency to try new tools in the hope that users will respond, as opposed to identifying an actual user need and then using these tools to meet that need, as is recommended by Farkas (2008). Now that I am familiar with the steps and considerations involved in drafting a social media strategy, I hope to use this knowledge to ensure that our future attempts are more successful.

Learning about Web 2.0 and Library 2.0 has challenged my overall idea of what is involved in being a part of the information profession. Prior to beginning this unit, my understanding of my role as an information professional was one of the ‘gatekeeper’ of knowledge, who collected and vetted information (Jenkins et al., 2006, p. 44). However, I am now beginning to see my role as that of a participant in a two-way conversation: Libraries must listen to their users to find out what they truly need. Based on my readings, I have come to see value in tools such as Wikipedia – And to understand that instead of simply telling library patrons that they should use other, more reliable sources, I should be looking at their use of these tools to see how I might help them learn in a way that they are comfortable with (Garfinkel, 2008; Wittenberg, 2007). By becoming less rigid in my view of “correct” methods of finding information, I hope to better relate to patrons and to provide them with a service that suits their information needs.

This unit has, on the whole, been very eye-opening for me both professionally and personally. I now feel confident to submit a social media proposal to the library where I am employed, and hope to use my new-found knowledge to make this plan more successful than previous attempts. I also hope to use this blog as I continue my studies, as a way of collecting resources and organising my thoughts. The future of libraries in general looks very bright provided that librarians keep up with new technologies, and I look forward to seeing the ways in which they are used to provide greater library service.


Farkas, M. (2008). The essence of Library 2.0? in Information wants to be free. Retrieved from

Garfinkel, S. (2008). Wikipedia and the meaning of truth. Technology Review, 111(6), 84-86. Retrieved from

Jenkins, H., Clinton, K., Purushotma, R., Robison, A. J., & Weigel, M. (2006). Confronting the challenges of participatory culture: Media education for the 21st century. Retrieved from

Kagan, M. (2010). What is social media NOW? Retrieved from

Mallan, K. & Giardina, N. (2009). Wikidentities: Young people collaborating on virtual identities in social network sites. First Monday, 14(6), 1 June. Retrieved from

Wittenberg, K. (2007). Credibility of content and the future of research, learning, and publishing in the digital environment. The Journal of Electornic Publishing, 10(1). Retrieved from;cc=jep;rgn=main;view=text;idno=3336451.0010.101 

Xplanevisualthinking. (2009). Did you know 4.0. Retrieved from


Library 2.0 and participatory library services

Library 2.0 and participatory library services

Librarian 2.0

Based on your reading in Modules 1, 2 and 3 so far, and your examiniation of the definitions of Librarian 2.0 and the views presented in the above YouTube clips, define what you believe to be the essential knowledge, skills and attributes of an information professional in a Web 2.0 world.

Write up your definition as a post (of no more than 350 words) in your OLJ.

 An information professional must be flexible, receptive to feedback, able to judge and change according to the success of their projects and must have the confidence to try new things.

The flexibility to keep up with emerging technology:

The information professional of today must be able to keep pace with the rapidly changing nature of Web 2.0 technologies. A person working in the information environment of today will not flourish if they are resistant to change.

The ability to listen to feedback from users:

Information professionals in  Web 2.0 world need to listen to the needs and wants of their users. Web 2.0 technologies provide us with a unique opportunity to interact with our users and to observe what they are saying about the services we provide. A successful information professional will listen to this feedback and use it to help improve their services.

The ability to measure (and act upon) what does and does not work:

An information professional must be able to look, critically and subjectively, at the success of their Web 2.0 projects. If the organization’s social media strategy is not working, the information professional must be able to act upon this despite their personal feelings about – or their attachment to – the project.

The confidence to try new things:

 Information professionals in the time of Web 2.0 must be confident to try new technologies. New ways of connecting with and providing service to our users are constantly emerging, so we must be confident in our ability to experiment with these tools. To be a successful information professional, one must not lose confidence if one Web 2.0 does not work for our organization; Instead, this should be seen as an opportunity to learn and to try other tools.

Social networking and information policy

Social networking and information policy

What policy issues have resulted from social networking?

Did You Know 4.0, by xplanevisualthinking.

Watch this video carefully a second time, and identify
five (5) examples of ‘shifts’ or trends that can have an impact on how
individuals behave as a digital citizens. Then
outline (in @ 400 words)  how you
believe these behaviours can impact on the need for, and development of,
information policy in organisations to address these behaviours.
You may wish to explore these from either a user/customer
perspective or employee/employer perspective, or a combination of both, and you
may wish to consider this task within the specific context of your own library
and/or organisation, or you can address this task in general terms.

 5 examples of shifts:

1. People using blogs and messages boards to talk about work.

2. People are using this technology for politics.

3. The majority of people now own mobile phones.

4. People are no longer paying for content.

5. Things are changing rapidly.

People are now using their online profiles to discuss their offline lives, including negative things about the organisations they work for. The video noted that among larger U.S companies, 17% have disciplined an employee for violating their policies. Any policy that the organization implements must bear this in mind, and be carefully worded to protect the organization’s reputation online.

During Barack Obama’s campaign, he relied solely on social media for his fundraising. In another example, Twitter “played an unprecedented role in the Iranian elections”. People are now using their online social networks to express themselves politically. It is important, therefore, that when organisations are drafting their online policies, that they think about the impact of employees using work-related accounts to express their political views.

This video stated that 93% of adults owned a mobile phone. Additionally, the video predicted that “the mobile device will be the world’s primary connection tool in 2020”. Information policy must be aware of how ubiquitous the mobile device is, and draft policies accordingly – As opposed to writing policies with only computers in mind.

People are no longer as willing to pay for content: For example, the video states that 95% of all songs downloaded the previous year (2008) were not paid for. This trend can also be seen in the decline of print newspaper users: Rather than buying newspapers, people are now preferring to read their news online. I believe that, when writing policies for information organisations, this should be seen from two angles. First of all, policies must be put in place that ensure that employees comply with copyright and intellectual property law when using online technology to provide information to their patrons. Second of all, policies should ensure that employees do not infringe on copyright themselves – for example, using work computers for illegal downloads.

Finally, policies must be able to cope with the rapid shifts that the video describes. Written policies will need to be flexible and allow for interpretation. They must be regularly reviewed and updated according to new trends, and can not be considered finished documents.


Xplanevisualthinking. (2009). Did you know 4.0. Retrieved from