Social networking and information policy
Social media/networking policies for organisations
Based on the above advice regarding the development of social media policies in organisations, identify 5 key points which you would use to advise a Social Media Policy Working Party regarding the development of a policy for organisation with regard to either (a) clients or customers’ use of social media while using your computers/network access or your organisation’s social networking sites, or (b) employees use of Web 2.0 tools and spaces for work and personal use while using your organisations’ computers/network and time.
Post a 350 word summary of your advise to your learning journal.
First and foremost, I would recommend that the Social Media Policy Working Party discusses whether they want their policy to be rigid or flexible. In their “Social Media Policies & Museums” blog post, ‘Jenny’ notes that “…by the time a policy or manual was organized, there’s a pretty good chance that the certain components (like a ‘how to guide’) would already be obsolete. In other words, the web changes so much that consistent updating might become a daunting task.” (2009). The working party may wish to consider this, and draft a policy that is adaptable and flexible in it’s use.
When advising the working party on their policy, I would recommend they focus on Fair Use and Copyright concerns. Both library staff and users should be made aware that they are obligated to follow Copyright legislation, particularly when they are using the library’s internet connection, library-related social media accounts, or library computers.
Any policy regarding staff use of social media accounts should demonstrate that the library trusts it‘s staff to make sensible decisions online. Lauby (2009) suggests that social media policies need to “focus on the things that employees can rather than what they can’t do.”
The working party may wish to consider whether their policy extends to the restriction of library staff accounts, and whether any guidelines extend to staff member’s personal social media accounts. For example, will staff need to seek permission before creating a social media account that links them by name to the library or organisation? Given the fact that things posted online can be seen as a representation of the library, will there be restrictions on what staff can say about the workplace when using their personal accounts?
I would suggest that the policy does make clear the importance of maintaining privacy. Information about users, or sensitive information about the organisation, should never be disseminated over social media without permission. Similarly, staff using library-related social media accounts must be careful not to intrude on patron’s virtual ‘space’.